Kai Hoo-Lochrie
Brooklyn-based brand Adsum is wrapping up 2023 on a high note with another exciting sneaker collaboration. This time, they are teaming up with iconic brand Reebok. These two East Coast institutions have been working together since at least 2018 when Adsum teased a collaboration with Reebok Pyro. This marked the first time the “Adsum” branding appeared alongside Reebok’s, introducing a new audience to the relatively young label. This was followed by a successful collaboration on the Reebok Club C in September 2020, which set the stage for more projects between the two brands.
Adsum recently posted a minimalist image featuring a mistletoe above their logos with Reebok. The image is tasteful and leaves fans speculating about what the final product will look like. While it’s possible that Adsum will release another iteration of the Club C, they could also reimagine other Reebok styles like the Classic Leather/Nylon, Trinity Premier, or Aztrek. Given the time of year and Adsum’s Fall/Winter 2023 collection, there’s a possibility that the teased sneaker will be a trail-ready Zig Kinetica 2.5. Regardless of the specific silhouette, fans can expect the collaboration to be versatile, understated, and cool.
Adsum has announced that their next Reebok collaboration will be available on their website, adsumnyc.com, on Tuesday, December 12th, at 11 am EST. Make sure to stay tuned for more details and updates.
If you’re a sneaker enthusiast, be sure to check out the new adidas Adistar Raven for more exciting sneaker news.
