Ethan Holland
It appears that Beyoncé and adidas are still collaborating, despite previous reports of their partnership ending. In March, there were rumors that Beyoncé and adidas had terminated their deal due to creative differences. However, adidas has just announced the release of the “IVY PARK NOIR” collection, confirming that the two collaborators are still working together.
Beyoncé joined adidas as a brand ambassador in 2018, and in early 2020, they announced the revival of IVY PARK, Beyoncé’s athleisure brand. Each IVY PARK collection has followed a specific theme, and the latest collection embraces a “NOIR” concept.
The “IVY PARK NOIR” lineup consists of 40 different pieces, including items like a Reversible Latex Bucket Hat and Shiny Tights. On the footwear side, the collection offers the Ozweego Knitted, Savage X Trainers, and Supersleek Long Boots. The sneaker designs feature finishes in “Cream White/Cloud White,” while the taller boots have a muted “Core Black” look. The collection aims to celebrate movement and empower individuals with silhouettes that embody power, freedom, and uniqueness.
The financial details of the IVY PARK x adidas relationship haven’t been made public, but reports have indicated that the partnership’s revenue fell by over 50% in 2022. Despite this, adidas has focused on collaborations with other artists like Wales Bonner and Bad Bunny, as well as reinvigorating adidas Originals. However, adidas’ social media channels are currently promoting IVY PARK’s latest drop, suggesting that all is well for now.
