Kai Hoo-Lochrie
The Jumpman’s World Of Flight retail concept has made its debut in China, with the opening of the first location in Beijing’s Sanlitun district. This new store will be the exclusive release point for the high-end Jordan Wings collection, which launched in March specifically for the Greater China region.
Spanning four stories and covering over 1,000 square meters of shopping space, Jordan World Of Flight Beijing showcases the best of the Jordan brand. From performance footwear like the top-tier Air Jordan 38 to classic favorites like the Air Jordan 4, this WOF location continues Jordan’s tradition of offering premium products, engaging storytelling, and cutting-edge architecture.
The store itself pays homage to the brand’s ties to the city, incorporating local architectural elements such as the äº¬ç – flooring material, reminiscent of the Forbidden City. Jordan World Of Flight Beijing is now open for business, joining other WOF locations in Milan, Hongdae in South Korea, and Shibuya in Tokyo.
Excited about this new addition to the Jordan brand’s global presence? Stay tuned for more updates and exclusive releases at Jordan World Of Flight Beijing and its sister locations around the world. Follow us on social media for the latest news and updates on all things Jordan.
