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What is affiliate marketing?
Of course, this question typically comes from a completely fresh potential client who hasn’t yet run a program. Often times we work with new clients who at least are familiar, but for those of you who are not, have no fear.Â
The simplest explanation is that affiliate marketing is when you offer your product or service to publishers (aka affiliates) to promote on your behalf. In return, you’ll be expected to pay a commission every time a sale is made that can be directly attributed to that publisher (or affiliate).Â
Since affiliate marketing is inherently performance-based, you only pay for results in the form of increased revenue.
What is an affiliate program?
An affiliate program is the all-encompassing package you create for your product or service that is then presented to potential publishers. It should include details about the product, the retail value of the product, commission levels and promotional materials.
An agency such as Advertise Purple can manage your program on your behalf, and we work with all of the affiliate networks to make sure you have access to all of the best – and only the most productive – affiliates who can help your business grow.
Which leads me to my next question…
What is an affiliate network?
Affiliate networks exist to act as a platform to connect publishers to advertisers. We work with all the major ones. A few examples you may have heard of include ShareASale, CJ Affiliate (formerly Commission Junction), Awin, Rakuten Marketing, and Pepperjam to name a few.
The networks make money through fees charged to the merchants they work with. These fees are agreed to with each individual advertiser and are usually paid as a percentage of each sale made. At Advertise Purple, we negotiate the best deals with the networks because they know we are bringing them lots of business.
How big is the industry of affiliate marketing?
Global investment in the industry is at or above $13 billion and in the U.S. it is around $6.8 billion.
How can affiliate marketing help my business?
- It allows you to save time and money on marketing, which is time you can dedicate to focusing and spending on other aspects of your business
- It gives you access to professional marketers (affiliates/publishers)
- It exposes your products to new audiences through promotional efforts by your team of publishers (affiliates)
- It’s cost effective and has unmatched ROI
How do I find quality publishers?
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The best way to work with qualified affiliate publishers is to hire an affiliate marketing agency that works with all the networks. The networks provide access to affiliates who’ve been rigorously vetted and had to go through a long application process to be included in the network.
Rather than working with only one of the networks, leave the recruiting of affiliates to us. We have years of data and expertise on our side which will make it much easier to match you with the right affiliates, instead of having to play the guessing game.
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