Zach Hoo-Lochrie
Adidas México is once again paying homage to cultural heritage by incorporating it into their iconic sneaker designs. In celebration of Día de Muertos (Day of the Dead), the Mexican team has unveiled three new styles – Samba, Gazelle, and Campus 00s – in color schemes that represent the holiday. The vibrant orange color of the sneakers is a nod to the cempasúchil flower, which is native to Mexico and often associated with Day of the Dead celebrations. What sets these sneakers apart is the special stitching on the upper that mimics decorative tapetes and papel picado, which are commonly used in the creation of altars for the holiday. Made with high-quality leather and suede, the Día de Muertos adidas collection adds a touch of luxury to the festivities.
While the collection is exclusive to adidas Mexico, the Día de Muertos holiday is observed throughout the Spanish-speaking world. On November 1st, people honor their loved ones who have passed away by setting up ofrendas (offerings) with their favorite items. The “Day of the Dead” series from adidas allows wearers to carry the memory of their loved ones with them as they walk through life. It’s a beautiful way to pay tribute to those who have transitioned to the afterlife.
If you’re interested in getting a pair of these special edition sneakers, they are now available for purchase on the adidas.mx website and at adidas Originals stores in Mexico. Unfortunately, there is no information about a global release at this time. The prices range from $2,100 MXN to $2,200 MXN (approximately $118 USD to $123 USD).
In other sneaker news, the highly anticipated Bad Bunny x adidas Response CL “Paso Fino” collaboration is set to release globally on October 28th.
