Ethan Holland
The Taylor Swift effect is evident not only in music and social media but also in the sneaker industry. After Taylor Swift sported a “Red/White” colorway of the New Balance 550 at a Kansas City Chiefs game, the sneakers quickly sold out in small sizes at various retailers. This demonstrates the power of Swift’s influence and how she can impact different markets.
The New Balance 550, originally designed for basketball, has recently expanded its lineup with a unique twist. The newest iteration of the silhouette features a highly breathable design, with the traditional mid-foot overlay being replaced by a breathable textile on the vamp. The white version of the sneakers showcases small breathable pockets throughout the upper, while the black version opts for thick suede overlays. Both styles feature a “Grey Matter” outsole that complements the monochrome aesthetic.
For those interested in the New Balance 550 “Perforated Toe” Pack, they can currently be purchased for a retail price of $120. The sneakers offer a stylish and functional option for those looking to rock a trendy footwear choice.
In other sneaker news, it has been announced that the Yeezy 500 will be returning in a “Cream/Gum” colorway next year. This news has generated excitement among sneaker enthusiasts who are eagerly anticipating the release of this popular silhouette.
Overall, the impact of celebrities like Taylor Swift on various industries is undeniable. From music to fashion, their influence can be seen and felt everywhere. It’s interesting to see how a simple endorsement or wearing of a certain product can lead to a significant increase in demand. The New Balance 550 and upcoming Yeezy 500 release are just a few examples of how celebrities can shape trends and drive consumer interest.
