Reebok x Dime Drops Collaborate in Fusing Montreal Skate Culture with South Africa

November 27, 2023

Reebok is expanding its range beyond basketball and delving into the local skateboarding scene with its latest collaboration, the Reebok x Dime collection. This collaboration combines nostalgia with the nonchalant flair that skateboarding embodies.

Dime, a skating brand based in Montreal, has become known for its fun and creative approach since its establishment in 2005. With its motto of “jokes first, skate second,” Dime has grown into an internationally recognized brand. The Dime Glory Challenge in 2015 revolutionized skate events with its laid-back atmosphere and relatable appeal. In 2017, Dime opened a branch on the St. Laurent Boulevard storefront, just a short walk away from Montreal’s iconic skate spot, Peace Park.

By partnering with Dime, Reebok infuses its classic sneakers with skating expertise and style. Both brands share a passion for creative energy and skateboarding roots, which is evident in their reimagined designs of the Club C BULC and Club C Revenge silhouettes. These sneakers redefine Reebok’s timeless style and add a rebellious edge.

The updated designs of the Reebok x Dime collection are bold and fresh, catering to those who live life on their own terms. The sneakers feature unique color blocking and luxurious materials, including a premium suede upper and metallic gold accents. The Dime Club C Bulc stands out with its metallic silver finish and debossed Dime logo. The collection offers two colorways in gray and cream for the Club C Revenge.

If you’re looking to embrace the skating culture and wear your authenticity proudly, the Reebok x Dime collection is the perfect choice. These sneakers represent the everyday opportunity to skate, create, and elevate. You can find the collection in-store at Canal Walk and online at

The Reebok x Dime collection dropped this past weekend, and it’s time to step up your sneaker game with these stylish and skate-inspired designs. Don’t miss out on the chance to add a touch of rebellious flair to your wardrobe. Embrace the skating culture with Reebok x Dime.

Kai Hoo-Lochrie
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